This prestigious award is a testament to our ongoing dedication to innovation and excellence in quality, ensuring we meet the demands of the market and the different generations of consumers. We are grateful to Generation Z for their trust and recognition of our brand as the leader in the sausage category. This success further motivates us to continue developing products that cater to the needs of our consumers of all generations as well as to maintain our leading position in the food industry and deliver top-tier solutions that will continue to meet the needs and expectations of our consumers in the future.

Born after 1996, Generation Z is often described as the first truly “global” generation, having grown up in a world where internet, social media, and digital technologies are a daily reality. According to the IPSOS report, Gen Z exhibits strong social awareness, especially when it comes to purchasing decisions, with environmental, ethical, and social factors significantly influencing their choices. Interestingly, the “oldest” members of Gen Z were only seven years old when Facebook was launched, making them true “social media natives”. Growing up in an era of global economic progress, they share similar values and perspectives with their peers worldwide, often feeling a stronger connection to the global community than to people within their own country.

As a company that recognizes and understands these shifts in consumer habits and needs, Koka actively monitors the latest market trends, continuously adapting its product offerings to meet evolving demands. Our ability to swiftly respond to market needs not only enables us to remain a leader in the food industry but also serves as a key driver of our future success, ensuring that we continue to develop products that align with global and social trends.